Pernod Ricard UK has promoted James Bremner to the position of on-trade channel director, reporting to Chris Ellis, Pernod Ricard UK commercial director.

Pernod Ricard UK says it wants to encourage on-trade retailers to ‘get social’ this Christmas to inspire their customers and drive sales of premium wine and spirits.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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